We get into it.

We produce film and photography for agencies and brands, with a close eye on how everything comes together. We sweat the details that give an idea its character and carry it across the campaign.

Based in Berlin. Working across the UK and Europe.

Selected Work

Back Market Q2 2026 Brand Photoshoot

For Back Market, we built an evergreen image library that puts tech back where it belongs – in real life. Across homes, student flats, schools and public spaces, we captured everyday moments where devices aren’t the centre of attention, but part of the flow.

The approach flips the usual “big tech” aesthetic on its head: less polish, more personality. Still high-end, just grounded in reality, where screens get messy, kitchens get chaotic, and people actually live with their devices.

Client: Back Market
Joy Howard, CMO
Dan Brill, Executive Creative Director
Victor Antonelli, Senior Lead Art Director
Rachel Stone, Integrated Producer

Production, Art Direction: Lena & Artem 
Executive Producer: Artem Portugalskyi
Photographer: Lena Smirnova

Set Designer: Rebecca Martin 
Props Assistant: Lilith Spink 
Stylist: Hanna Shenson
HMUA: Marvin Glissmann
Light Designer: Žilvinas Garnelis
Light Technician: Kostya Rohov, Liza Root
Production Assistant: Yurii Gladkiy
Retouch: Lena Smirnova

Rental: Raw Light UG
Talent Agency: OSTWESTING STREETCASTING
Locations: plush74
Talents: Spyros, Janos, Mariana, Benny, Nozomi, Tsukasa, Lottie

SumUp Merchant Integrated Campaign

We produced a series of films and an image library for SumUp’s rebrand, with work appearing across social, web and the app. Film and photography were developed together, giving the campaign a consistent feel across formats.

Client: SumUp
Head of Marketing & Brand Design: Maggie Tang
Freelance Art Director: Juli Vignette
Post-Production Lead: Roy Hamilton-Sturdy

Creative Production: Lena & Artem
Director & DP: TWINS aka Hanke Brothers
Photographer, Art Director: Lena Smirnova
Executive Producer: Artem Portugalskyi
Production Coordinator: Roman Kuptsov

Set Designer: Oleksandra Patoka
Props Assistant: Katharina Helena Soltkahn
Stylist: Esteban Pomar
HMUA: Ellen Grabandt
Food Stylist: Candy Lexa
1st AC: Nikita Znak
Light Designer: Zilvinas Garnelis
Light Technician: Rohov Kostya, Sebastian Eichelberger
VFX Supervisor: Julian Trunke
Post Producer: Roman Kuptsov
Photo Retouch: Lena Smirnova, Nataly Trach
Editor: Hanke Brothers
Online Editor: Reveka Ryzhykova
Color: Olha Korzhynska
VFX Compositor: Julian Trunke
Sound Design: Serzh Avdey
Composer: koloah (Dmytro Avksentiev)

SumUp 2026 Imagery

We produced a series of films and an image library for SumUp’s rebrand, with work appearing across social, web and the app. Film and photography were developed together, giving the campaign a consistent feel across formats.

Client: SumUp
Head of Marketing & Brand Design: Maggie Tang
Freelance Art Director: Juli Vignette
Post-Production Lead: Roy Hamilton-Sturdy

Creative Production: Lena & Artem
Director & DP: TWINS aka Hanke Brothers
Photographer, Art Director: Lena Smirnova
Executive Producer: Artem Portugalskyi
Production Coordinator: Roman Kuptsov

Set Designer: Oleksandra Patoka
Props Assistant: Katharina Helena Soltkahn
Stylist: Esteban Pomar
HMUA: Ellen Grabandt
Food Stylist: Candy Lexa
1st AC: Nikita Znak
Light Designer: Zilvinas Garnelis
Light Technician: Rohov Kostya, Sebastian Eichelberger
VFX Supervisor: Julian Trunke
Post Producer: Roman Kuptsov
Photo Retouch: Lena Smirnova, Nataly Trach
Editor: Hanke Brothers
Online Editor: Reveka Ryzhykova
Color: Olha Korzhynska
VFX Compositor: Julian Trunke
Sound Design: Serzh Avdey
Composer: koloah (Dmytro Avksentiev)

Bolt Food 2026 Seasonal Campaign

Back in 2025, we partnered with Bolt Food again to create a series of images that brought the magic of the year’s most celebrated occasions to life.

Over the next two years, we expanded their seasonal content library with a new series of stills and short-form videos covering key moments throughout the year, from Valentine’s Day and Mother’s Day to the FIFA World Cup and beyond.

Client: Bolt
Creative Director: Kaarel Kala
Brand Design PM: Sohniya Nair

Concept, Art Direction, Production: Lena & Artem
Creative Producer: Artem Portugalskyi
Photographer: Lena Smirnova

Food Stylist: Candy Lexa
Food Stylist Assistant: Florencia Aguilera Toya

Lead Set Designer: Lena Smirnova
Set Design: Thiago Kohl, Sofia Pascarelli Latreyte, Oleksandra Patoka

Retoucher: Lena Smirnova
Nail Artist: Unframed Berlin
Location Scout: Scouty
Talents: Ese Oghene, Alex Chernikov, Fabian Goese
Rental: Raw Light UG    

Back Market Q1 2026 Brand Photoshoot

For Back Market, we built an evergreen image library that puts tech back where it belongs – in real life. Across homes, student flats, schools and public spaces, we captured everyday moments where devices aren’t the centre of attention, but part of the flow. 

The approach flips the usual “big tech” aesthetic on its head: less polish, more personality. Still high-end, just grounded in reality, where screens get messy, kitchens get chaotic, and people actually live with their devices.

Client: Back Market
Joy Howard, CMO
John Goodwin, VP Global Brand
Dan Brill, Executive Creative Director
Victor Antonelli, Senior Lead Art Director
Rachel Stone, Integrated Producer

Creative Production: Lena & Artem

Art Direction: Lena & Artem
Executive Producer: Artem Portugalskyi
Photographer: Lena Smirnova

Set Designer: Oleksandra Patoka
Props Assistant: Alex Kann
Stylist: Hanna Shenson
HMUA: Evin Yeyrek, Marvin Glissmann
Light Designer: Žilvinas Garnelis
Light Technician: Kostya Rohov
Production Assistant: Yurii Gladkiy
Retouch: Lena Smirnova, Nataly Trach

Rental: Raw Light UG
Talent Agency: OSTWESTING STREETCASTING
Locations: Anton Oliar, Wolkn Locations, plush74
Talents: Vihn, Luisa, Milla, Ercan

BrewDog: Savour the Moments that Matter

Life comes with challenges, but the best moments are the ones we fight for. Our film follows real people overcoming struggles, celebrating their victories with a well-earned BrewDog. Because every challenge conquered deserves a reward.

Production: Lena & Artem
Director & DOP: Dre Ramiro
Creative Producer: Artem Portugalskyi

Set Design, Style: Lena Smirnova

Edit: Dre Ramiro
AC: Larc Asgard
Gaffer: Maximo De Vries
Best boy: Demétrio Rodrigues
Mua: Hanna Shenson, Dominika Obacz
Motion design: Platon Superblack
Color: Adrià PC

Rental: Zodiac Film gmbh

Talent Agency: OSTWESTWING
Talents: Viktoria, Shadi, Marta, Melissa, Ina, Marcelo, Spyros, Bastian, Samuel, Florepina

SumUp “Make it Count” Imagery

Beyond the video clips, we crafted a series of stills that feel like snapshots from a real day in business. Simple, clean setups keep the focus on authentic interactions, with enough breathing room to let the visuals speak for themselves.

Client: SumUp

Creative Production: Lena & Artem 
Photographer, Art Director: Lena Smirnova
Director & DOP: Dre Ramiro
Executive Producer: Artem Portugalskyi

Stylist: Hanna Shenson
Set Designer: Oleksandra Patoka
Props Assistant: Julia Hartmeyer

1st AC: Larc Asgard
2nd AC: Demétrio Rodrigues
Gaffer: Žilvinas Garnelis
Best Boy: Maximo De Vries
Photo Retouch: Lena Smirnova, Anastasiia Larina
Video Color: Adrià PC
Edit: Dre Ramiro
Rental: Zodiac Film gmbh, Raw Light UG 
Talents: Kate, Maeva, Felix, San

SumUp “Make it Count” Video

For the latest SumUp campaign, we stepped into the daily hustle of real merchants across various locations. A tap-to-pay moment in the salon, a busy lunch rush at the takeaway, or a craftsman making a sale in the workshop — each clip stands strong on its own while fitting into a larger, cohesive brand story.

Client: SumUp

Creative Production: Lena & Artem
Photographer, Art Director: Lena Smirnova
Director & DOP: Dre Ramiro
Executive Producer: Artem Portugalskyi

Stylist: Hanna
Set Designer: Oleksandra Patoka
Props Assistant: Julia Hartmeyer

1st AC: Larc Asgard
2nd AC: Demétrio Rodrigues
Gaffer: Žilvinas Garnelis
Best Boy: Maximo De Vries

Photo Retouch: Lena Smirnova, Anastasiia Larina
Video Color: Adrià PC
Edit: Dre Ramiro

Rental: Zodiac Film gmbh, Raw Light UG

Talents: Kate, Maeva, Felix, San

Bolf Food 2025 Seasonal Campaign

Stories told through food: a birthday celebration in cake form, cozy Halloween favorites, and a delivery bag loaded with cravings. Every shot made to feel as good as the first bite.

Client: Bolt
Creative Director: Kaarel Kala
Brand Design PM: Sohniya Nair

Creative Concept, Art Direction, Production: Lena & Artem

Food Stylist: Candy Lexa
Food Stylist Assistant: Florencia Aguilera Toya

Lead Set Designer: Lena Smirnova
Set Design: Thiago Kohl, Sofia Pascarelli Latreyte, Oleksandra Patoka

Retoucher: Lena Smirnova
Nail Artist: Unframed Berlin
Location Scout: Scouty
Talents: Ese Oghene, Alex Chernikov, Fabian Goese
Rental: Raw Light UG    

Invest In Bright Ideas

Once upon a time, we travelled to Bangkok to shoot a lifestyle photo bank for a fintech brand. From sunrise to sunset, bouncing between business-district skyscrapers, night markets and late-night karaoke — it’s one of those projects we still smile about.

Agency: Sweep

Creative Director: Ivan Khmelevsky
Production: Münchhausen
Photography Unit: Lena & Artem

Lifestyle Photo Shoot for Foodspring

Lifestyle photography for Foodspring’s fitness supplements range, bringing the products into the everyday routines around training.

Client: Foodspring
Foodspring team: 
Creative Producer: Beatrice Bardi
Art Director: Andy Turnbull
Photography Director: Eileen W. Cho

Producer: Artem Portugalskyi
Photography: Lena Smirnova
Light Assistant: Sebastian Kiener
Post-Production: Lena Smirnova

Berlin Acoustics Imagery

We worked with mute-labs on photography for Berlin Acoustics, its acoustic-space brand for architects. The images focus on materials, proportions and the relationship between the products and the spaces around them.

Client: mute-labs

Art Direction, Production: Lena & Artem 

Photographer: Lena Smirnova
Creative Producer: Artem Portugalskyi

Set Designer: Lena Smirnova
Props Assistant: Julia Hartmeyer

Gaffer: Žilvinas Garnelis
Best Boy: Maksym Lykhochas

Photo Retouch: Lena Smirnova, Anastasiia Larina
Rental: Raw Light UG

Back Market Brand Photography 2025

We partnered with Back Market to create an evergreen lifestyle image library that shows how technology enhances real life — without the clichés of mainstream tech ads.

Client: Back Market 
Joy Howard, CMO 
John Goodwin, VP Global Brand 
Dan Brill, Executive Creative Director 
Victor Antonelli, Senior Lead Art Director 
Rachel Stone, Integrated Producer 
Florian Lissot, Head of Design 
Ray Ho, VP Product & Design 
Eugena Ossi, Head of Product Marketing

Production, Art Direction: Lena & Artem
Executive Producer: Artem Portugalskyi 
Photographer: Lena Smirnova

Set Designer: Oleksandra Patoka 
Props Assistant: Julia Hartmeyer 
Stylist: Hanna Shenson
HMUA: Evin, Marvin Glissmann 
Gaffer: Žilvinas Garnelis 
Production Assistant: Yurii Gladkiy, Yuliya Didchenko
Retouch: Lena Smirnova, Yunchen Lin 

Rental: Raw Light UG 
Talent Agency: Mattmüller Casting, OSTWESTING STREETCASTING 
Locations: Anton Oliar, Wolkn Locations
Talents: Mikele, Felipe, Amber, Muriele, Valentin, Florepina

Bolt Food: Global Campaign

Food photography and stop-motion for Bolt Food’s global campaign. We brought photography, set design and retouching together with a little humour, giving each dish a character of its own.

Client: Bolt
Creative Director: Kaarel Kala
Brand Design PM: Sohniya Nair

Creative Concept, Art Direction, Photo Production: Lena & Artem

Food Stylist: Candy Lexa
Food Stylist: Diana Quach
Food Stylist Assistants: Rahima Aziz Safi, Iria 
Set Design Assistant: Yuliya Didchenko

N26 Valentine's Day Campaign

A Valentine’s Day campaign for N26 about celebrating love on your own terms. We produced the photography and developed the visual execution around the brand team’s idea.

N26 team: 
Creative Director: Ruben Martín Hernandez
Producer: Alicia Kowol
Design: Robert Plagge
Copywriter: Demiris Samartzidis

Production: Lena & Artem
Executive Producer, Art-Director: Artem Portugalskyi
Art-Director, Photographer: Lena Smirnova
Set Design: Natalia Mleczak
Props Master: Kit Lewis
Food Stylist: Candy Lexa
Stylist: Esteban Pomar
Gaffer: Robert Samplawski
Make-up and Hair: Dominika Obacz
Producer Assistant: Oksana Shmiliak
Post-Production: Lena Smirnova

Different eyes.
Distinct points of view.

Your Move!

hello@lenaartem.com

Copyright © 2026 Lena & Artem. All rights reserved.

Your Move!

hello@lenaartem.com

Copyright © 2026 Lena & Artem. All rights reserved.

Your Move!

hello@lenaartem.com

Copyright © 2025 LenaArtem. All Right Reserved.